5 Most Crucial Product Levels of Hotel Redesigning



Home and Hotels both starts with H. showing us how both has its own significant place in our lives.
As it is said “Hotels are just another home”.  As the modern age is evolving so are the leisure time spending ways, expectations and also the services. So this makes understand the needs of the customers and redesigning of hotels becomes more and more important. Any hotel should understand all the 5 products levels while redesigning a hotel such as:

1. Core Product
The basic product focuses on the purpose for which the product is intended. The more important benefits the hotel provides, the more customers need the product. A key element is the uniqueness of the core product. This key element is meant to benefit the product positioning within the market and affect the competition in all possible ways. So here they have special interior designers specialized at different areas for perfect reconstruction of hotels. Designers have to keep in their mind specifications like the best use of space to make the hotel and rooms look more spacious, uniqueness in interior designs, a blend of modern and cultural emphasis on interiors etc.

2. Generic Product
This represents all the qualities of the product. A hotel is more about comfort, design, redesign for better technological and modern needs, satisfaction, innovation, technology, high-quality fasteners, etc.

3. Expected Product
It is about all the features that a consumer expects to get while purchasing a product. Expected is that the guests should feel comfortable and homely.

4. Augmented Product
This refers to all other additional aspects which sets the product apart from the usual competition. And this particularly involves brand identity and image. The goal is to deliver something that is beyond an expected product. It’s the translation of the desire that is converted into reality. Hotels deliver experiences that turn into memories. Properties that imbibe the spirit and charm of their locations coupled with our untiring efforts at delivering customer delight help us create lasting impressions. Travellers of today are smart users of technology and are environmentally conscious, looking for international hospitality standards combined with local experiences. So the perceptive service, design and operating philosophy are geared to exceed the expectations of a new generation of savvy travellers and explorers.

5. Potential Product
This is about augmentations and transformations that the product may undergo in the future. Like they totally redesign the hotels like new.
Araiya Hotels and Resorts is one of the best examples of hi-tech, splendid Hotel Redesigning.
Along with the customers, owners also find immense value, thanks to the functional and tasteful designs aimed at providing superior experiences. Be it providing high value for guests and key stakeholders or being environmentally conscious, they remain motivated.
Optimum asset utilization is key to Araiya.  Designs make hotels cost-effective to build and manage, and they ensure maximum space efficiency. Even while redesigning, they make sure that only the necessary changes are being done with maximum utilization of resources and minimum monetary usage.

While being committed to providing quality design and construction guidelines, they are always ready to go to the extra mile to ensure luxury, comfort, and security for guests.
With changing technology, augmented reality, a number of options, discounting factors coming into picture it becomes important for the hotels to have an edge over others. Redesigning hotels or changing the look and the feel of the hotels help hotels to provide that home-like feeling with just more facilities and newer technology.


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